Tip: How to stand out from the crowd

I have been thinking about how photographers can make money in an era where everyone has a digital camera and digital cameras have increased in quality to the point that the 'point and click' approach can produce some excellent photographs.

On one hand the new digital-camera quality output allows the average person who has an interest in photography, but who is not necessarily trained in photography, to make money from their digital camera. Certainly, with innovation and dedication it's possible to create a viable business this way.

But let's take this a step further and think about how you can stand out from the crowd:

* Establish your own brand and market that brand.
* Develop your own style so your photographs have an 'edge' that is uniquely you. For example, perhaps you only focus on happy/lighthearted photos, or moody photos full of emotion ... or perhaps there is a photoshop technique or special type of paper that gives your photos a unique quality.
* Once you have identified the products and services that are making you the most money then focus on those things/become known for those things. (see point one)
*Make sure you unite your unique style with the products/services you choose.
*You can also set yourself apart by excelling in customer service and product delivery.

Idea: Decorative Photo Plates

Give plain crockery a photographic lift with this idea.

Apply photographs to plates and other crockery by printing out the photographs onto decal and applying as per instructions (see link below).

You could create a crockery set with a theme, or use people's family photos or unusual photographs to create one-off originals.

You will need to sell this product with a note that these plates are not dishwasher safe. They should be handwashed only.

The idea comes from marthastewart.com where you'll find the full instructions.